BoNOOOOOOBos ⛳️

Bonobos No ❌ 
Immediately No ❌ 
Immediately No ❌ 
You are really putting the NO in Bonobos.

We do not park golf carts on greens, practice greens are no exception!
Bonobos is not alone.
This happens to the best of the best: from Jordan Brand to Nike to Greyson. None of us are immune.
The reasons are multifaceted, but it’s often that the artistic needs of the creative team & the business needs of the sales team supersede the authenticity of the audience’s sport. There are sometimes good reasons for this, but can’t surpass the eye test of the target consumer.

If you (or any other brand) are shooting sports ever again, here are three factors to consider.

1. Target Consumer

You should always allow your target consumer (or someone in this archetype) a look at the content before it goes out. In this day and age of hyper-targeted audience specification, even the most basic marketing teams are going to reach the core consumer and that consumer will call you out just like I'm doing now.
or like @GolfProjects did below. or @Landforce did.

2. Hire a Sport Tech

You can hire a sport tech. You hired a director, photographer, stylist… all kinds of people. You can hire a person who played at a high level to make sure that the motions you capture are authentic and that the contexts are authentic.

3. Vet the Content

And Three: if you don't have the budget for that, just grab somebody who's passionate or played the sport at a decently high level to vet the content so that something like this never happens again.

Send this to a friend so we can prevent travesties like this one.
Take notes from Manors Golf if you’d like.

But, ignorance is no longer bliss.

Education + Resources:

After two years of teaching Personal Branding to top Colleges & Companies, I’m excited to share my workshop with the public.
Branding + Blessings: Personal Branding for those who want to Serve is now LIVE. After taking this, you’ll understand WHAT a Personal Brand is, what it is NOT. You’ll better understand WHO you are & WHO you can uniquely Serve.
You’ll get an hour workshop, downloadable PDF Worksheets that include a one page brand plan and a copy of my Branding & Blessings workbook.
Find out more.

How to Land a Dream Job in Sports Marketing is always available. $97 will give you my 15 years of specific career wisdom.

I was so honored to join Chris Do on his podcast recently. Chris has helped me immensely in my entrepreneurship. Highly recommend checking him out.

Blessings:

I saw my guys at Restoration Outreach of Dallas this week. They help men integrate back into the world after incarceration through Job Placement, Support and Resources. Consider supporting them here.

In other News:
s/o to the HUSTLER Thai Saechao who helped me put this newsletter together this week. He’s looking for a role in Sports Marketing, so connect with him if you’re looking for someone with initiative & intelligence. That’s a rare combo!
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If you enjoyed any of this, let me know. I’m here to serve.