Even When You Win, You Can Lose 😪

Under Armour finds a way to lose, even when they have an undefeated team ❌ 

Tonight, is the WNBA Draft, but let’s look back to last week and the reactives from the Women's National Championship.  
Let's start with the loss.  Nike has been supporting Caitlin Clark throughout this season with big ad campaigns. They did a loss asset for her, which I absolutely love.

It was a mission during my career at Nike to try to do more loss assets for athletes.
Every brand supports their athlete in a win. More brands should support their athletes in a loss.
P.S. Nike has a Caitlin Clark problem, but that's a future topic.

Speaking of loss, Adidas bet on Hailey Van Lith and she lost in the Elite 8 to Iowa. They had their commercial running during the national championship.

Sounds a lot like Under Armour last year betting on Aaliyah Boston, who also got beat while they had a national television commercial running.  
This possibly explains why they would divest this year and go with a generic black and white image on their win asset. 🤦‍♂️
The line is amazing…

"You win some, you lose none"  but there is no image of any single player, or a South Carolina building, gym, or anything.  This is one of their biggest assets in all of women's sports and they use just a generic net image?! It is mind-boggling to me.

UA did do a video with found footage from their tournament  that they hosted at the beginning of the season against Notre Dame and a win video for MiLaysia Fulwiley that was on the Curry brand  handle, but this is just inexplicable.
They just let go of their CEO after one year. Kevin Plank is coming back as Under Armour continues to struggle.
I do not know when they'll find their way.

One day later, UA lost Auburn.
Hopefully, Plank can stop the bleeding and return to their original playbook.

Education + Resources:
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How to Land a Dream Job in Sports Marketing is always available. $97 will give you my 15 years of specific career wisdom.

I was so honored to join Chris Do on his podcast recently. Chris has helped me immensely in my entrepreneurship. Highly recommend checking him out.

Blessings:

My friends Brittany Barnett & Sharanda Jones were in D.C. this week speaking to the Department of Justice about Pardons. Brittany discovered Sharanda’s case as a law student and fought tirelessly to earn her freedom.
Read more about their journey here & consider supporting.

In other News:
s/o to the HUSTLER Thai Saechao who helped me put this newsletter together this week. He’s looking for a role in Sports Marketing, so connect with him if you’re looking for someone with initiative & intelligence. That’s a rare combo!
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If you enjoyed any of this, let me know. I’m here to serve.