How Jordan Won The Super Bowl 🏆

SHOTS FIRED! Nike takes a dig at Mahomes, Jordan Brand Celebrates Jalen’s success in the midst of their Banned Campaign & there was quite a bit of Cleat Heat out there.
Today is the day that every other sport in America exhales a sigh of relief…the NFL is over for now. The MLS played into this perfectly. More below.

Last night will likely be the lowest watched game in a long time between Chiefs fatigue, the Eagles Blowout and the Kendrick performance missing half of the audience.

But most of us tuned in for one reason or another: and of course, I’m here for the Sports Marketing takes, so let’s jump in to my roundup of analysis and content for you.

First: The Brand Fathers watched some of the top ads that were released ahead of time, including one that Ashwinn worked on! We give our reactions in real time.

Here’s a Compilation of the Ads & my breakdowns 
First up, the Jordan Brand’s Miraculous campaign to celebrate Jalen Hurts.
I can’t explain how rare it is for your top athlete to make it through the gauntlet of a season & the playoffs & the championship & stay healthy & to have beautiful and timely creative & the budget for a live TV reactive ….whew!

jordanrogers

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HOLD THE PHONE! Nike used a Kermit the Frog soundtrack for their win Ad for the Eagles?! This is diabolical.

Mahomes (adidas athlete) was criticized for sounding like Kermit a lot in the early days. Assumed his 3 Super Bowl 🏆🏆🏆 calmed much of that down, but wow.

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Not sure I support this. That Kendrick energy sure is infectious.

My biggest miss of the night was thinking Saquon had the best story of this year, but Nike chose not to focus on him. Likely due to the fact that they have multiple Eagles signed, but that hasn’t stopped them before. A comeback video piece could have been great.

Overall a HUGE Night for Nike & the Jordan Brand on the field. And a big swing from them during the game as well. This spot was classic Nike and so good.
The biggest sweet spot was seeing Caitlin Clark FINALLY marketed by them, and of course, the line made perfect sense for her as well.
 

I would argue this is the same ad as Crazy Dreams in 2017, but a harder edge. Either way, they’re both beautiful. Wieden + Kennedy for the win…always. (they did the Jalen ad too)

If you love Cleats, here’s some analysis of the cleats in pre game.

@jordanrogers2626

Best Cleats? Unbannable AJ1s for Jalen Hurts, Jordan XI for Travis Kelce, and a LeBron & AI tribute for Saquon & Devonta Smith 👀 #SuperBowl

Lastly, I thought the MLS did a well timed spot right after the game.
When I saw Messi appearances at the game, I paused for a second, seemed odd for him to be there…until this dropped after the game.

THERE’s ALWAYS A REASON for the appearance when a figure is this big.

Anyways, this is a great spot & well done by MLS.

Every other sport in America exhales tonight..perhaps tmw they will get some attention . 😴

Education:
If you or someone you know LOVES this stuff, you can always visit HowToGetAJobAtNike.com for some of my career resources & advice. I’ve got a free PDF with all my advice, a Portfolio template, a couple of Paid Courses and a Podcast Playlist. All of it was made for my younger self.

Blessings:

Are you missing the flowers already around you?