A Major Marketing Miss ⛳️❌

How an American accounting firm gave an Australian adult toy company lots of publicity…

When designing logos, we should always consider a one-color logo.
It looks like BDO, the accounting firm, thought about their logo when they are able to have an accent color, but BDO did not think about what their logo would look like in one color.

To me, it looks like ‘Libido.’ And apparently, it looked like that to a lot of people. Far more people than even BDO, because during the two days that Billy Horschel led The Open Championship, one was searched far more than the other.

And if you were to go to the LBDO website, It is something very different than accounting services.

I hope BDO is more detail oriented about their accounting than they are their branding!

Education & Resources:
Tonight, the Brand Brothers are trying a nighttime Live Stream!
AKA Oren, Ashwinn, Bimma (3 of the smartest gentlemen in this space) and Myself will go LIVE to discuss the latest in Marketing & Branding. You can tune in through YouTube on my channel, LinkedIn or on Twitter Spaces.

If you want to grow your career or personal brand to maximize your impact, check out my Branding + Blessings workshop.

Blessings:
A question to consider: How are you Blessing others this week?