Nike Lost the Plot.

Nike lost the plot the moment Tracksmith was hitting it’s stride.

On the exact same day that Tracksmith launched one of the most beautiful running films (ads) I’ve seen in a long time, Nike was doing something quite different.
Tracksmith launched one of their most engaged clips ever. It’s moving, quite literally. It makes me want to go outside and run.

tracksmithrunning

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Remember when Nike did that for you?

On the very same day that Tracksmith was inspiring people, Nike hired an influencer to convince people to like running. (No shade to the young woman.) The copy was “I love my Invincible 3s. I can wear them for a run, then go run my errands.” 🤮

There is nothing inherently wrong with this statement…if you’re an athleisure brand trying to be practical and appeal to a wide audience.
BUT WHAT IF YOU’RE THE BRAND BUILT on “We Run From the Front with Guts”?

As sports & athleisure brands get caught in the same space, the sports brands tend to lose their identity trying to appeal to a wider audience.
It’s no wonder Nike had it’s worst day on the stock market in 20 years.
In the chase for a new audience, it’s important to keep our brand voice strong…or at least near where we started. Brands can evolve the same as people, but competitive people don’t lose their edge. And while they may need something inspiring, they definitely don’t need convincing to love their sport.

This is one of 5 main factors behind the decline of the Swoosh.
In my new Youtube video, I outline 5 factors that helped Nike be the biggest sportswear brand in the world, and 5 factors that are contributing to their downfall in the last few years. Some are self inflicted. Others are the world around them changing rapidly. All are lessons we should study and be familiar with.

Watch, Like & Subscribe if you enjoy it… or should i say?
Just Do It.

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Education & Resources:
Every Friday at 9a PST/Noon EST, the Brand Brothers AKA Oren, Ashwinn, Bimma (3 of the smartest gentlemen in this space) and Myself will go LIVE to discuss the latest in Marketing & Branding. You can tune in through YouTube on my channel, LinkedIn or on Twitter Spaces.

I finally launched a new landing page for my branding workshop. It better answers questions and lays out the importance of this work!

Blessings:

How are you Blessing others?
Did you know Prefontaine started a run club at the Oregon State Penitentiary that still runs today?
Make an impact. You never know how long it will last.